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Starting your own blog does not have to be an arduous endeavor. "You just do it! There is way too much anxiety over blogging," said Lorrie Thomas, chief executive officer of Web Marketing Therapy. "Bloggers need blog technology and authenticity," she said. "It's not so much about the tools but how y...
Many organizations are facing a major decision about what to do with their PC operating system: upgrade it for all users, phase in an upgrade, or stay with their current OS. Migrating poses challenges from equipment upgrades, to installing and configuring the new OS, to moving user data and settings...
Ask Jennifer Derrig if she can tell you her return on investment for her Web site, and she has the numbers at the ready. "I look at it the way I would a physical storefront. If I went out to get a retail space in a prime location, it would cost me $5,000 a month," she told TechNewsWorld. "I pay less...
At a time when identity theft is a common concern, protecting the personal information of anyone visiting your Web site is something that every business should be thinking about. While legislation may vary from state to state in terms of how much you're required to do to protect your customers' pers...
It's all well and good to have a business site that encourages online purchasing and open dialog. However, with every interaction comes the associated risks and requirements in terms of payment processing and security. So, it's important to do your homework when it comes to securing your Web site. "...
You might think of content management as a tuning-up process for your Web site so it's always running in top form. For small-business owners, however, keeping up with the job of content management can be a trying exercise they would just as soon leave at the bottom of the to-do pile. Without change,...
Having a Web site opens up the doors to all sorts of low-cost marketing opportunities for small businesses. Sometimes fledgling Web marketers can be overwhelmed by the embarrassment of riches that are available for next to nothing. The key to effective online marketing -- whether it's to drive visit...
Many small-business operators have been especially hard-hit when it comes to managing their IT resources -- including their Web sites. Those who want to keep up a professional front despite the recent economic woes might find they can do a lot more with less with some strategic outsourcing. "The eco...
When it comes to Web 2.0 tools and your business Web site, there's a time and a place for everything. Web master wannabes with businesses to run often go overboard with the plethora of social networking tools at their disposal and end up wasting a lot of time and effort on frivolous undertakings. "I...
Anyone who's tried designing a Web site or working with a designer knows that the job inevitably turns out bigger and more complicated than expected. Some have created a graphically rich thing of beauty only to discover that half the users visiting the site are frustrated by slow wait times. Links o...
With all the free online Web building and design tools, a lot of time-strapped business owners might think that with a few strategic drags and drops into templates, they're good to go. While that might get you online in a matter of hours, if you haven't paid close attention to a few design basics, t...
When it comes to setting up your Web presence, entrepreneurs are surprisingly lax. Depending on who you talk to, about half of small businesses do not have a Web site. Most of those will tell you that it's just too complicated, time-consuming and expensive a job to take on. With the availability of ...
Two weeks ago, Republican vice presidential nominee Sarah Palin discovered that a hacker had gained access to her personal e-mail account and posted some of its contents -- both letters and photos -- on a Web site viewable by the public. The incident underscores the importance for anyone with secure...
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