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Building and sustaining a brand has gotten more challenging. The global marketplace, empowered by the Internet, has delivered a raft of opportunities to businesses, but it also has opened the door for challenges. These challenges include increased competition as the result of a wider market, and inc...
When live streaming first started to roll out across multiple social media platforms, it remained pretty unclear how this new technology would interface with Internet users. More often a source for friends to include one another on events they're missing out on, frequent uses of live video streaming...
E-commerce technologies have been innovating fast. It's no surprise, considering e-commerce in North America grew by 15 percent in 2018, to reach a market value of more than $500 billion. Today's e-commerce businesses need to stay ahead of the curve if they want to be the consumer's choice, as conve...
Any retailer that wants to be competitive knows it must offer a seamless omnichannel experience to its customers. However, many retailers aren't aware that the key to powering that customer experience is IT system performance. Why? Omnichannel retailers must process, analyze and use huge amounts of ...
Spring may be my favorite time of year. The snow is melting, the sun is shining, and the air smells just a little bit fresher. It's as though the world is setting an example for the rest of us, letting us know that it's time to start fresh. It's time for spring cleaning -- and in the security world,...
Data is one of the biggest advantages e-commerce brands have over their brick-and-mortar counterparts. Brands that sell products online can glean insights not only from sales figures, but also from impressions, click-through rates, bounce rates, and numerous other data points. They have a constant s...
Digital transformation is all the rage right now, and technology companies are working hard to promote it. You can hardly take an action online or go to a conference without being bombarded by digital transformation messages from every angle. Some companies are even using it to sell items only dista...
For B2B sellers, keeping pace with customer expectations is anything but easy. Accustomed to the simplicity and convenience that has become common across B2C transactions, buyers expect more from B2B sellers than ever before. Make the most of a growing B2B e-commerce market by considering the unique...
With jam-packed delivery schedules, driver shortages, and impatient millennials who refuse to wait three days for their goods, it's clear that running an e-commerce company is not an easy walk in the park. It seems the "Amazon effect" is only growing stronger and stronger. Retail e-commerce sales ar...
For those of you who have an ear to the ground on American economic trends, you've probably heard the whispers of a recession heading our way, starting as early as this year. Everyone remembers how hard their finances were hit back in '08 -- no one better than small business owners, some of whom los...
I recently made two major additions to my life -- a second dog and a lake house. On weekends, I need to transport all my stuff and my two dogs to the lake, so I decided to upgrade my SUV. When I began looking around at available models, I was stunned. The amount of competition in the SUV marketplace...
E-commerce continues to grow at an unprecedented pace. Total retail sales, excluding the sale of items not normally bought online -- like fuel, automobiles, and food at restaurants -- hit $3.628 trillion last year, up 3.9 percent year over year from $3.490 trillion. E-commerce accounted for a 14.3 p...
As the world has become increasingly digital, the retail industry has gone through tremendous transformation. To survive in the competitive landscape and keep up with evolving customer preferences, merchants have had to adapt and learn how to deliver the seamless omnichannel experience that shoppers...
During the last year, longstanding brick-and-mortar retailer chains such as Toys "R" Us, Payless, and Diesel USA have filed for bankruptcy. Failures like these happen despite the fact that U.S. consumer spending currently is high, and the unemployment rate is low. Why is that? We cannot address this...
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