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OPINION

Getting Mobile App Devs to Jump on Your Bandwagon

Earlier this year, during the Mobile World Congress, Jon Matonis, executive director of the Bitcoin Foundation, made a compelling argument for the use of bitcoin in mobile payment applications. ...

Pandora Pumps Up the Pricing

Pandora last week said it would increase its monthly charge for new users who sign on to its ad-free service by US$1 a month. Starting in May, the price for users who want to pay month by month will be $4.99. ...

PRODUCT PROFILE

New Avaya Platform Defrags Customer Experience

Avaya has rolled out an upgraded Customer Experience Management platform with two new major components: the proactive outreach manager and intelligent customer routing. The whole platform is being supported by the Avaya Aura Experience Portal 7.0, which also is equipped with a range of new capabilities. ...

With Colin Powell, Salesforce Board Goes to 11

Gen. Colin Powell (Ret.) on Thursday joined Salesforce.com's board of directors, bringing the number seated at the table to 11. ...

OPINION

Marketers, Start Your Engines

The connected car may be zooming into the mainstream: Apple has officially entered the market. The debut of CarPlay comes nearly a year after Apple first previewed iOS in the car, tweaking the platform to move Siri, Maps and other services to the dashboard. ...

Berners-Lee Dreams Impossible Dream

Tim Berners-Lee, known as the "father of the Internet," has called for an online bill of rights. ...

Icahn Escalates War of Words With eBay

Carl Icahn's latest move in a campaign to compel eBay to sell its PayPal division is to take on its CEO John Donahoe. ...

PRODUCT PROFILE

Salesfusion Bumps Up Lead Scoring in New Marketing Automation Release

Salesfusion has released a new version of its marketing automation platform enhanced with the lead-scoring capabilities it acquired earlier this year with the acquisition of LoopFuse. ...

OPINION

Mobile Email Marketing Rule No. 1: Short Subject Lines

OK people, it is 2014. Email marketing has been an important marketing tactic for a good 15 to 20 years. Email marketing for mobile devices is a newer variation of this tried-and-true channel, but it still isn't rocket science. So why, I ask you, do so many marketers still refuse to learn the most basic tenet of email marketing? Namely, that the subject line is the most important part of the content -- and the No. 1 rule is that it should fit on one line...

Flipboard Gets Its Hands on Zite

Zite has traded hands again, three years after CNN bought it for US$20 million. ...

Microsoft Beats the Customer-Centricity Drum at Convergence

Microsoft on Tuesday kicked off its Microsoft Dynamics Convergence 2014 conference with a keynote address by Executive Vice President Kirill Tatarinov, whose running theme was the need for the companies to be customer-centric to stay competitive. ...

Zynga Trots Out New Mobile Versions of Old Favorites

Zynga COO Clive Downie on Monday announced the early rollout three mobile-first games: FarmVille 2: Country Escape, New Zynga Poker and New Words With Friends. The soft launch is taking place in certain markets before the games' formal debut in June. ...

PRODUCT PROFILE

Pega’s Next-Best-Action Marketing Learns on the Job

Pegasystems has rolled out Next-Best-Action Marketing 7.1. Built on Pega 7, it aims to provide marketing executives with the best customer service strategy -- the next best action -- for any given scenario, based on customer data captured by the system, along with rules configured by the user ...

Moov Brings Smarts to Fitness Tech

There is a new wearable fitness device on the horizon that may take this emerging technology niche to an entirely new -- possibly mainstream -- level. ...

OPINION

Marketers: Going Global Means Going Mobile

U.S. companies can be forgiven, perhaps, for their near-sighted view of global markets. North America and the more exotic European markets are enough for most companies, short of those with multinational aspirations, seeking foreign-based revenues. ...

Icahn Slams eBay Directors in PayPal Liberation Campaign

Carl Icahn has ratcheted up his efforts to get eBay to spin off its lucrative PayPal division. The billionaire investor on Monday sent an open letter to other shareholders accusing eBay board members Marc Andreessen and Scott Cook of placing their interests before those of investors ...

Clarus Offers Etailers a Prime-ish Loyalty Platform

If you were to administer truth serum and ask a retailer how it really felt about Amazon Prime, chances are the response would be that it's pure genius -- or pure evil genius, perhaps. ...

Microsoft Dynamics CRM Gets a Fuel Injection

Microsoft on Tuesday unveiled a set of Microsoft Dynamics CRM features that will be generally available in the second quarter of this year. ...

OPINION

iBeacon: It’s Time for Mobile Marketers to See the Light

Never mind the Seattle Seahawks completely smoking the Broncos -- Super Bowl XLVIII may go down in history as the turning point for iBeacon. ...

Mozilla Tinkers With Browser Advertising Ideas

Mozilla on Tuesday gave its users a heads-up that their browsers would be getting a new feature called "Directory Tiles." ...

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