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Apple May Alter the AR Competition

With AR, a user remains present in the real world and there's an opportunity to interact with people and real-world objects, said Ross Rubin, the principal analyst with Reticle Research "In VR, the surroundings are completely replaced. That's great for game play and some simul...

Snap Sells Itself as Camera Company as IPO Nears

"It's a provocative positioning," observed Ross Rubin, the principal analyst at Reticle Research "Clearly, they're not a camera company in the way that people traditionally think of them," he told the E-Commerce Times. "Their competitors aren't companies such as Nikon or Canon...

iPhone at 10: The Best Is Yet to Come?

"The app economy opened the floodgates for the transformation of many industries -- streaming music, mobile banking, mobile video, mobile retail and mobile games," Reticle Research Principal Analyst Ross Rubin told TechNewsWorld A Few Bad Blemishes...

Lenovo Surprises With Home Tech Play

"More than any other PC company, Lenovo has aggressively tested the waters for new categories and accessories," observed Ross Rubin, the principal analyst at Reticle Research. "Clearly, more immediate revenue will come from its upgraded laptop lineup," he told TechNewsWorld.

Apple AirPods Finally Good to Go

"Sales of the iPhone 7 seem to be doing well," said Ross Rubin, principal analyst at Reticle Research "The absence of AirPods hasn't been a deal breaker for consumers interested in the phone," he told TechNewsWorld....

New Smartwatch OS Debuts on GitHub

"There's a hole in the market for this," said Ross Rubin, principal analyst at Reticle Research "Unlike the phone and tablet market, where you can use the Android open source platform and build something based on that, there really hasn't been much for smartwatches," he told L...

Apple Drone Fleet to Gather Maps Data

"Apple wants to give iPhone users no reason to download Google Maps," explained Ross Rubin, principal analyst at Reticle Research "With both of them heavily pushing payment technologies, you can see Apple's interest in being able to direct customers to the exact location of a ...

Google’s Pixel Wins a Place in the Sun

"They're going after iPhone customers and other high-end phone buyers," said Ross Rubin, principal analyst at Reticle Research It may be difficult for Pixel to make headway in that target market, though....

Xiaomi Debuts Magical Mi Mix

"For many years, Xiaomi has had a reputation of copying designs and branding from Apple and Samsung," said Ross Rubin, principal analyst at Reticle Research. "This phone breaks with those designs," he told TechNewsWorld.

HP Debuts Flashy New Computers

"It's become more incumbent upon the companies staying in the market to drive more profit from the premium end," said Ross Rubin, principal analyst with Reticle Research "Of course, Apple has been strong in that segment of the market," he told TechNewsWorld....

Google Plasters Its Name on a New Hardware Collection

"The announcement of Google's phone comes into a market where we're seeing growth slow down in the premium segment," observed Ross Rubin, principal analyst at Reticle Research That said, "they're bringing experiences to the phone way beyond the typical interaction we have on s...

Nikon Gets In On the Action

"Nikon is indeed late in the mid-range KeyMission 170 model it debuted," said Ross Rubin, principal analyst at Reticle Research Upside for Nikon...

Snazzier Fitbits Sport Beefed-Up Feature Sets

"With its new products, Fitbit continues to expand beyond step-tracking to a wide range of fitness-tracking activities," noted Ross Rubin, senior director for industry analysis at App Annie "Of particular interest is the move into lifestyle or mental well-being with breathing ...

Why 1 Billion iPhones Sold Matters

"Developers have been a big part of the smartphone's success," said Ross Rubin, senior director for industry analysis for App Annie "The idea of the smartphone is in many ways defined by its ability to be expanded via apps," he told the E-Commerce Times....

Snapchat’s Curious About-Face

Instagram users in the United States last month spent more time per session with their Android version of the app than Snapchat users spent with theirs, noted Ross Rubin, senior director for industry analysis at App Annie. However, Snapchat had a higher average time per user, per month than Instagram...

Polaroid Swing Gives New Meaning to Moving Pictures

"There's a lot of interest by developers in this space," noted Ross Rubin, senior director for industry analysis at App Annie. "It's a way of attracting consumer interest, because photos are an extremely popular way to convey moments," he told TechNewsWorld....

Twitter Tries to Get Stickier

"LINE is the No. 5 top grossing app in our top 52 app ranking," noted Ross Rubin, senior director for industry analysis at App Annie "Stickers have been a large contributor to that revenue," he told TechNewsWorld.

India Rejects Apple’s iPhone Retread Plan

"India is slated to experience strong smartphone growth in the coming years," said Ross Rubin, senior director for industry analysis atApp Annie "Much of that growth is slated to come from inexpensive Android handsets," he told the E-Commerce Times. "Selling refurbished iPhone...

Next Apple Watch Will Be More ‘S’ Than 2

On the other hand, the watch is a new enough product that it need not be locked into the upgrade patterns of the iPhone and iPad, observed Ross Rubin, senior director for industry analysis atApp Annie "There could be some significant changes to the watch's industrial design ha...

For Many Users, Instagram Algorithm Is Not a Pretty Picture

"Instagram has become a major social network and publicity opportunity for some of its most famous users," said Ross Rubin, senior director for industry analysis atApp Annie "Whenever you have an app that has attracted a huge following, it's virtually impossible to make a chan...

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