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There are an estimated 44 million Baby Boomers roaming the Net, and legions of marketers looking for ways to reach them. That's because, as a target market, Boomers have what it takes to make hucksters salivate: money ...
While watching "Who Wants to Be a Super Hero" with my six-year-old the other night, I became intrigued by the way the show segued to commercials. It froze the video and transformed the freeze frame into comic book art ...
Online advertising by the pharmaceutical and the health care industry will reach US$2.2 billion by 2011, but the sector's approach to the Web leaves something to be desired, according to a market research report released last week ...
E-mail attachments are no longer used as frequently as before to infect PCs with malicious software, according to a report released Tuesday by malware fighter Sophos, of Burlington, Mass ...
When it comes to online target markets, males between the ages of 18 and 34 are a juicy lot for advertisers. However, getting those males in the cross hairs of their messages these days is becoming increasing problematic for marketers ...
With outlets like Flickr, Shutterfly and Photobucket -- just to name a few -- there's been a considerable decrease in demand for programs for creating photo albums that can be uploaded to personal Web space ...
Electronic Arts (EA) -- the world's largest video game publisher by sales -- made a statement in June when it announced it was forming a casual gaming division. Last month, the Redwood, Calif., company punctuated that statement with an exclamation mark by cutting a licensing deal with Hasbro, whose real-world gaming portfolio contains monster brands like Monopoly, Scrabble and Yahtzee...
The Electronic Frontier (EFF) on Wednesday issued a report critical of the music industry's litigation campaign to reduce digital piracy ...
When ripping and playing digitized music was a novelty, media players basked in the hot software limelight. There were articles about the merits of one over another, about "wars" among vendors and lots of noise when a new version of a player arrived in the market ...
Would you like a portable power source that could run your laptop five times longer than your current batteries? How about 10 times longer? ...
Dubious pharmacies abound on the Internet, and they're posing a threat to both pharmaceutical companies and consumers ...
A data theft revealed over the weekend of some 1.6 million records from Monster.com does not raise issues of identity theft, the employment Web site asserted ...
Fears that traffic demands on the Internet are outstripping the Net's capacity to handle them may be premature, though continuous Net growth will necessitate new networking techniques and technologies in the future ...
Portable hard disk drives aren't the sexiest computer peripherals in the world. They're pretty much a small box with an LED or two on them ...
If you're looking for a credit card and a pleasant experience on the Web, the place to go is Capital One -- at least, according to Web site evaluation firm Change Sciences Group ...
"Due to exceptionally high volume, requests may be delayed up to 72 hours." ...
The risk of getting into an auto accident while reading or writing text messages is 50 percent higher than talking on a phone while driving, according to new research ...
Using the latest advances in genetics, two biofuel companies have developed a way to turn plant matter into fuel that can meet the nation's energy needs ...
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