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Microsoft Sets 2025 End Date for Windows 10 Support

Although Microsoft will continue to charge PC makers who preinstall Windows on their machines because that remains a significant source of revenue to Microsoft, chances are upgrades to the new OS will be free, maintained Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City...

Apple Raises Curtain on New OS Features at WWDC21

"They have to allow outside access to FaceTime if they want to be more of an alternative to Zoom," added Ross Rubin, the principal analyst at Reticle Research,a consumer technology advisory firm in New York City "Apple continues to invest heavily in AI and machine learning in ...

Word on the Tweet: Twitter Will Hatch Subscription Service

Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City, noted that features like undo and collections are designed to have a broad appeal but added, "Most Twitter users wouldn't find enough value in those kinds of features to upgrade."

Software Business Driving US Jobs, GDP Growth

Developer shortages have been a problem in the software industry for years, added Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City "Companies have tried to tap into talent from around the world to help fulfill the de...

Slick New iMac, Muscular iPad Pro Headline Apple Event

The new iMac is the first computer built by Apple for the M1 chip from the ground up, explained Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City The new iMac is also remarkably thin. "Just as the iPhone is a sheet of g...

Facebook’s Nervy Wrist Controller for AR Glasses and Much More

Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City, explained that the idea behind the wristband is to provide feedback for a range of touching scenarios from simple interface elements, like pressing buttons, to sensing textures in a virtual world...

New Social Platform Seeks to Swell Ranks With Talk in Displaced Time

Ross Rubin, the principal analyst at Reticle Research, a consumer technology advisory firm in New York City, noted that a number of products are being launched and features being added to existing social networks to capitalize on the popularity of Clubhouse, an audio chat app that received $12 million from investors after being in business for about a month...

PC Market Upswing Accelerates in Q4 2020

Another factor contributing to fourth quarter sales was availability. "There was a lot of supply constraint during the year, and some of that eased up in the fourth quarter," Ross Rubin, the principal analyst at Reticle Research, told TechNewsWorld Some generational distinctio...

New Qualcomm Chip Opens Door to $125 5G Phones

"The inclusion of Fast Charge is a nice feature," added Ross Rubin, the principal analyst at Reticle Research, "because 5G is a bit more aggressive in battery usage so it's nice to be able to top off the phone more quickly, especially since low-end phones have smaller batteries."

Microsoft, Nintendo, Sony Issue Safe Gaming Manifesto

Although the companies want consumers to be more confident their children won't be abused online, there doesn't seem to be a lot in their statement that the companies haven't been doing individually, observed Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City...

Contact-Tracing Apps Flop in the US

"One of the benefits of having an operating system duopoly is that you should be able to roll this out to virtually the entire market more easily than if there were half a dozen operating systems to contend with," observed Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City...

Snap’s Spotlight Ups Ante on TikTok With $1M Daily Fund for Top Videos

Ross Rubin, the principal analyst with Reticle Research, added that Spotlight allows Snap to stake out territory between private posts among friends and posts produced by professional media organizations and brands "It should offer a richer experience to existing Snapchat user...

Apple Takes Chipset Matters Into Its Own Hands

"They seem to be wanting to expand the addressable market for the Mini in places like server farms and specialty applications," noted Ross Rubin, the principal analyst at Reticle Research "If you pair it with a cheap keyboard and monitor, it's the least expensive way to get in...

Cloud Gaming Revenues to Soar to $12B by 2025

Ross Rubin, the principal analyst at Reticle Research, explained that in 2021, cloud gaming will be used by players to extend their reach. "It's about playing games that you purchased for other platforms," he told TechNewsWorld "It's a year where more consumers will get expose...

Google’s New Phone App Feature ID’s Legit Business Calls

"There's been a renewed interest in preventing scams and robocalls, which have exploded in the past few years," said Ross Rubin, the principal analyst with Reticle Research In March, for example, the FCC launched its STIR/SHAKEN initiative, which is supposed to be fully implem...

Google Bringing Cash, Nest to ADT

"Today, Nest products are, by and large, sold at retail," explained Ross Rubin,the principal analyst with Reticle Research "An important channel for home security and home automation is the professionally monitored service business where ADT is one of the most recognized brand...

Amazon Gives Alexa App a Makeover

"The smartphone is not the central point of interaction for a lot of Alexa commands, but with Alexa, we interact with a lot of services that have a smart phone component," said Ross Rubin, the principal analyst Reticle Research. "So in many ways, this app remake is more about...

Windows 10X to Eliminate Onboard 32-Bit Apps: Report

Windows 10X began as a streamlined operating system for the Surface Neo, a premium mobile device with two screens that opened like a book. Now Microsoft seems poised to use the OS to power laptop competitors to Google's highly successful Chromebook portables ...

Macs Move to Apple Silicon Announced at WWDC

Apple's transition plan is very similar to what it did when it moved from the Power PC chip in 2005 to Intel, observed Ross Rubin, principal analyst with Reticle Research, a consumer technology advisory firm in New York City "They're supporting both architectures for some peri...

XRSpace Headset Opens Door to New Virtual World

VR is having a moment right now, as people look for new experiences due to the isolation wrought by the pandemic over the past few months, observed Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm in New York City However, that moment coul...

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