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Forrester Research has been heating up the marketplace lately with a string of interesting reports and forecasts that impact CRM and the front office generally. One that I saw, "Capitalizing on Live Video Chat" by Diane Clarkson (Aug. 23, 2011) talks about the bright future of using video (obviously) rather than text chat in sales, service and support...
I was sitting in the "blogpound" at Cloudforce New York, the seating area where Salesforce.com considerately places press, analysts and bloggers along with tables, power and WiFi, when it dawned on me: Despite all the articles, blogs and books (and Paul Greenberg's ceaseless public speaking) dedicated to the social media phenomenon in CRM, we may have been under-reporting its importance all this time...
Economics is a social science, much to the chagrin of neoclassical economists who prefer to think of it as a hard science, like physics, full of equations and certainty. I think of myself as a Keynesian, and while I can see the equations, the certainty eludes me. What I see mostly are people, all of us, with our reptile brains wrapped in a layer of mammalian sensibility trying to satisfy our needs. Economists refer to us as "rational actors," but we are hardly that...
On an otherwise slow news week, I spotted a story emanating from a Gartner analyst, Dennis Gaughan, at a recent Gartner talk in Australia. The article was on Business Insider, and I found it interesting ...
There was a guest post on the Forbes Magazine blog last month that I can't get out of my head: "For Enterprise IT, Time to Move Beyond SAP." ...
If you've been in this business any length of time, you've become accustomed to disruptive innovation. More than anywhere else you can name, the front office has been a hotbed for introducing game-changing new technologies since the mid-1990s, when CRM applications began coming on line. But what's next? ...
The companies were chosen by popular vote of subject matter experts in the CRM space, with judges applying a scoring algorithm to the totals. If it sounds as though making the selections was a complicated and serious affair, that's because it was, said Denis Pombriant, principal of Beagle Research Group, and one of the contest judges. ...
A couple of years ago I read The Black Swan and was so taken by the subject matter that I wrote a column about it. The book had to do with the kinds of unknown issues that can strike even well-understood processes. ...
At Dreamforce, Zuora, like many other emerging companies allied with Salesforce.com, decided to hold a user group meeting. As long as the customers jointly held by Salesforce and Zuora were in town, the logic went, why not have them in for a day of education, listening and a pep talk from the boss? ...
I am developing an appreciation of the Occupy Wall Street movement that surprises me. You know the news about it and how over the weekend the movement went global. You probably also know that the authorities are not dealing with it effectively. They've been content to watch and wait, hoping that the movement will exhaust itself. That's a good strategy for the last millennium, and the movement may wear out if only because as winter approaches it gets harder to remain committed to living on the street. But I wouldn't bet on it...
What struck me most last week in San Francisco and Silicon Valley -- beyond Oracle OpenWorld -- came out of meetings I had with CEOs of software companies situated south of Oracle on Route 101. The companies are all SaaS (Software as a Service)-based, and I promised not to spill the beans, so there will be no names -- yet ...
Oracle is a big company, and that point gets driven home when you start to go in-depth on their products. At a show like OpenWorld, which is dedicated more or less to touching on every aspect of the business, you can quickly get out of your depth ...
Last week's doings at HP exposed a lot that few of us ever think about. The basic story is that board member Meg Whitman replaced recently minted CEO Leo Apotheker. The company's stock price has been floundering for a long time, and many people on and off the board had little confidence in the job Apotheker was doing. But that's the CliffsNotes version...
Shades of George W. Bush and Victoria's Secret all in one. We got fooled again last week by our own ineptitude and inability to learn from history when retailer Target's website crashed under the weight of a highly successful marketing campaign. The last time anything remotely similar happened was when Victoria's Secret decided to do an online fashion show. ...
The recently concluded Dreamforce conference in San Francisco might have been the most successful CRM conference ever. That's not hyperbole. I have been at some major events in the last 10 years that rival this year's Dreamforce. For instance, whenever Siebel had a user conference, that was also major. But a lot has happened since the last time Siebel held an independent user event not associated with Oracle -- that was in 2005 and much has happened in the intervening six years...
It's worthwhile to consider the economic consequences of Dreamforce -- the products announced -- as well as the cultural issues it raised. Now, I am not an economist, and I encourage you to think about that and maybe not read this if that matters ...
UPDATE: 2:21 PM PT, 9/2/11: They call it a Q&A session, but when Salesforce CEO Marc Benioff takes questions, he draws the kind of crowd in front of which you often see politicians performing. The group has gotten too big for me to know everyone or even most people -- especially since it includes press, financial analysts and industry analysts. ...
Taken together, these new tools will have far-reaching implications for customer service and marketing, Denis Pombriant, principal of Beagle Research, told CRM Buyer. "It is one of the most impressive social media developments for the enterprise I have seen thus far," he said...
Salesforce.com is riding the crest of wave after wave of good news as it starts Dreamforce, its annual convocation for customers, prospects, the press and analyst communities. Forty thousand people are expected in San Francisco for the event at some point in the week. ...
There was brisk business in associated user group meetings in San Francisco before Dreamforce. For some reason, I don't understand why Dreamforce starts in the middle of the week this year, which is fortunate for two reasons: Hurricane Irene clobbered travel operations up and down the East Coast over the weekend, and given the number of users coming from the east, it was fortunate. Many people were able to reschedule flights, though some inevitably missed being at Dreamforce this year...
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