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The hunger for moving pictures, like a global conspiracy or an underground movement, has almost killed still imagery. Every marketing or propaganda message now has to move in dimensions or it will be considered boring or dead ...
The serious objections by U.S. Department of Commerce to ICANN's new policies on creating unlimited domain suffixes are primarily based on old domain name thinking and continued fear of losing control of the Internet ...
Without a doubt, major brand name identities will be arriving at the precipice where they will be lined up for a freefall from grace; some will fall, and some will have a parachute. This scene will be repeated all over the world, with new ultra-modern-cyber-age-branding-platforms being structured as the Internet Corporation for Assigned Names and Numbers (ICANN) introduces new policies that will dramatically change the old-fashioned thinking of global branding...
Frankly speaking, it's time to stop the second-guessing and open-heartedly accept that it's Google's turn now. The next decade clearly belongs to Google, so it's best not to resist and go with the flow ...
Who would like to bid the highest amount for the exclusive global rights to the new domain suffix, .dubai, under ICANN's latest policy? Such a suffix will create a powerful domain root that will corner some 180 services underneath it, like go.dubai, hotel.dubai, job.dubai, cars.dubai or fly.dubai ...
Right now, the global business community at large is curious to discover the charm of Dubai and what it is about its business community that works so well. The outside world wants to know, who these people are, how they run their projects, and what they do exactly that is so grand and magical? ...
The latest ICANN plan to allow the global populace to assemble an entire domain name like www.yourname.yourname as their free choice is a revolutionary and timely decision. This now opens doors to cyber-brands like "my.ibm," "hotel.chicago," "it.jobs," "play.poker," "fly.usa" or "go.dell." Applicants will submit a non-refundable fee of US$100,000 to $500,000 for each name idea, and businesses are already jumping to get started...
Among other things, the top percentile of the global brand name identities also affect what's pulling the strings of the world's stock exchanges, and when they sneeze, a shiver triggers throughout the globe, altering the wealth of national economies. The fact that markets shoot up or down when customers of the world respond en masse to their dazzling offering, either jumping for joy or taking a momentary pause, proves their influence on global moods of the economy...
Now you can buy any domain with any suffix. If a dot-com is gone, so what? For a cost, you can create your own suffix using any letters and any name ...
Behind every effort and every move of any company of any size lies a very simple and powerful fact. That is, the outside world responds to the name identity of a company before they decide to spend their money. Customers are influenced by the personality of the name identity, what it says, connotes, projects and what kind of secret or hidden messages it has embedded in its alpha-structure.
All over the world, with so many different meanings and perceptions of the word "branding," it appears that it has lost its true meaning; the terminology is more like a walk through a museum with a glorious past ...
The current and unavoidable recession that is impacting the United States, slowly affecting Canada and Mexico and spreading its wings toward the farthest corners of the world, is nothing to be either afraid of or surprised by ...
There is really nothing wrong with the brand "Bollywood," except that the Indian film industry has become far more powerful and far-reaching than anything else like this in any other country of the world, and even larger than Hollywood. ...
Forget the bricks and mortar for a minute, and just dream of owning a universal domain name identity in cyberspace, along the likes of priceline.com, food.com, creditcards.com or cheapflights.com, as such identities are valued in the tens of millions and continue to double in price every year. The entire domain name industry has advanced to a more mature level, which now fully recognizes the super value of having a generic globally recognizable domain identity as a true cyber-real-estate asset. But the name game in this current race must be played under the correct laws, as most of these assets sometimes simply evaporate into thin air...
Come Aug. 24, when the Olympic Games start with music and hymns and the torch lighting the flame, the global spotlight will land on Beijing, and when the athletes march in unison to their beautifully orchestrated national anthems, in the ultra-modern stadium, the whole world will witness a sleeping giant awaken to create a global shock wave ...
Who are the new champion nations on the global stage delivering the finest performances and altering the course of branded imagery of goods and services? Where are the old traditional nations and what's happening to them today? ...
Suddenly, of the hundreds of available colors, there is a rush all over the world to paint almost everything green -- green paint, green ribbons, green wrappings and green fabrics are everywhere ...
What a difference a single dollar makes -- a very big difference indeed. As a matter of fact, the difference can be almost like a mind-altering shock wave, a global hysteria, a cry of the consumer to be heard around every corner of the globe, in addition to being "breaking news" to feed the glitzy TV-media machine ...
What are customers around the world saying about the new booming Middle Eastern brands? What are they reading in the brand names? Which ones are they loving and talking about? Which ones can they pronounce, type and remember easily? Are these new local brands leading the charge for global mindshare and creating a sense of greatness, or are they seriously lost in global translation?...
Countries are like little homes; they house a nation, hold ideologies and provide shelter and comfort to their people in hopes that the occupants will nurture better ideas for themselves and further advance humanity. These are the primary desires and goals of most countries on this small planet, and America is no exception ...
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