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Mark Wesker, president and CEO of Artifact Network, has been involved in the software industry for nearly 15 years. The co-founder, president and COO of Sequoia Software in 1992, he stayed on after Citrix Systems acquired the company in 2001. With a year as vice president of Internet strategy under his belt, Wesker left Citrix to co-found Artifact in Baltimore...
Three technology companies have joined together to propel radio frequency identification applications forward. OATSystems, ADT Security Systems and Intel are paying for technology implementation to win grocery retailers over to RFID investment ...
The recent reinvention of marketing has sent the discipline to measure its efforts. With new metrics, expressly communicated goals and number-gathering in ad campaign executions, product launches and channel sales, marketers expect to remake their art as science ...
Recent data out of McKinsey & Co. reveals that offshore outsourcing providers have only captured 10 percent of a potential US$300 billion business. One opportunity for new growth is IT services. Business processes outsourcing will continue along the curve it has established, but McKinsey predicts IT services will be offshored in greater numbers ...
The impetus for CRM development was business-to-business's need to capture customer and prospect information, note sales, marketing and service contacts, and nurture relationships through better communication internally and externally ...
New data shows that job cut announcements in the tech sector are waning. Employers, though, hardly needed a research study to tell them that hiring has new challenges ...
Global Positioning System technology exists in nearly all mobile phones, but is obscured from use on most except in emergency situations. Recently, however, the Walt Disney Internet Group announced that its new family-oriented Disney Mobile service will enable parents to tap into GPS location services to determine their children's whereabouts ...
Personal banking is called retail banking in the biz because traditionally consumer banking occurred in a building on Main Street, Anytown, U.S.A. The bank sat among department and hardware stores, coffee and flower shops. In the eyes of consumers, it was another downtown retailer ...
According to a February JupiterResearch survey, 59 percent of small businesses that generate between US$100,000 and $5 million in annual revenue and 74 percent of those making in excess of $5 million are heavy users of mobile phones. Whether they work on their own or have 100 employees, more than half of small businesses rely on mobile phones ...
For years, marketers have shuddered at the realization that consumers are on to them. They've worried about saturation, about people ingesting so many advertisements and marketing messages on an average day that no one has a chance at standing out. Marketers have created a whole lexicon around the phenomenon, then used it among themselves to describe their victimhood and excuse failed campaigns...
According to a McKinsey & Co. survey conducted in June 2005, leading B-to-B companies that conduct collaborative projects with supply chain partners and end customers increase their revenues and profits by more than 20 percent on average. But joint projects are rare in B-to-B because process chain members worry about sharing internal secrets with others, even their partners and customers...
Since the end of the U.S. presidential campaign, the issue of outsourcing has ceased to be daily fodder for television news outlets. But it remains an issue that many American corporations struggle with on a daily basis ...
Companies allocate significant resources to customer satisfaction measurement and improvement ...
In today's marketplace, the word "solution" appears beside the word "software" so frequently that we unconsciously stutter the pair of words rather than one or the other when talking about new purchases or shopping for something to aid our businesses ...
On Monday, Oracle announced its US$5.85 billion acquisition of Siebel Systems, its largest competitor and tag-team vendor to many of its customers ...
Today's organizations increasingly experience the creep from the general tracking of customer contacts and responses by CRM to the general tracking of marketing activities and their returns by the CFO ...
According to the American Bankers Association, the average consumer has two accounts with any one bank. One is typically a checking account, and with the plethora of free checking options available today, that one hardly counts. It's not profitable ...
As one of the primary functional prongs in CRM, the marketing department should use coordinated customer data to advance the sophistication, even the science, of its practices ...
Despite 2004 marketing budgets estimated at US$9.45 billion by the American Bankers Association, 93 percent of banks do not treat inbound consumer inquiries as sales opportunities. They spend money on marketing, but for what? ...
Loyalty schemes had been around for years before their sponsors paired them with purchase power on credit or debit cards ...
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